The invention of the internet has brought about many unforeseen consequences, not the least of which has been the corporate holiday E-card. Almost a relic before it even began, this mode of communication has always been just slightly out of touch with virtually every one of its close counterparts—not quite as sentimental as the traditional holiday greeting card and not quite as creative as an actual video. Luckily, it’s easier than ever today to make and share a great company holiday video. Here’s a few tips on how to create a holiday message everyone will look forward to receiving!
The Benefits Of A Company Holiday Video
First, let’s outline a few of the benefits of creating a corporate holiday video. Unlike the dreaded holiday E-card, a holiday video is a truly fun way to get out your message and share your brand personality. When done right, a video saves the money you would have spent on printing a bunch of cards—and allows you to share more of your company culture and personality. It also has a greater potential for being shared and generating interest in your organization!
As crazy as things may get at this time of year, from visiting family to shopping and all the general festivities, it’s also the perfect time to reflect on everything we have to be grateful for, and all those who share in our joys. Whether you’re looking to give thanks to your customers, your staff, or a combination of the two, a company holiday video is a great way to sincerely thank those who contribute to your success.
A little bit of gratitude goes a long way, even if it’s not the primary focus of your video. And being thankful works well for any holiday—from Thanksgiving all the way through the New Year!
Having Fun With The Holidays
Sometimes finding the perfect gift takes just a bit of creativity and a good bit of planning. The same goes for making a great office holiday video. You don’t have to worry about getting too creative. A good thing about the holidays is that they rely on tradition. That means you have plenty of material to get inspired by, with room to play with tropes and clichés.
One popular type of video for the occasion is a holiday music video. These videos can offer a sincere rendition of a holiday classic—but they’re often a parody of a well-known tune and a great way to have fun with the office. The 12 Days of Christmas (rewritten with specific features of your company) is always a fun option. Many other holiday tunes work well too!
If music isn’t your thing, try filming a staff snowball fight, a montage of Christmas tree decorating, or even an ugly holiday sweater fashion show. Having fun with the holidays is a great way to make a memorable holiday video!
Here’s To A Great Year!
Jokes aside, a company holiday video is a great opportunity to look at your year in review. Share your success stories big and small, and take some time to look forward to the future. Use your holiday video to make an exciting announcement!
Just remember, your video isn’t a quarterly review. It shouldn’t feel like a powerpoint presentation. It also shouldn’t feel like an advertisement. Assert your brand by sharing your personality or the many different personalities that make up your team. Try to show how each member of your team has played a role in your success this year.
Ho Ho GoMuse!
Need help making a great company holiday video in Charleston, SC? We’ve got your back! At GoMuse Productions, we have over 18 years of experience with photography, design, video production, and more. And we’ve got more high-tech gadgets and gear than all of Santa’s workshop!
Contact us today, and tell us what you want for the holidays!